We use Adjust performance and analysis technology in our app. It allows us to anonymously track and analyse which marketing channels or sources are working best. We’re particularly interested in how well those channels direct users to download the app and how, once the app’s been downloaded, it's being used.
We use Google Analytics and our own in-house tools to monitor how our app is performing. Understanding things like the number of people we have using our app and how long it takes to complete critical activities (adding a passport, sharing information with a company or another person or deleting an account, for example) is important for both us and the user.
The analytics tools we use only gather aggregated and anonymised data. We cannot identify individual users or their behaviour. Equally, we never sell on or transfer any data to third parties. And unlike most companies, we don't build profiles of the people who use our app.